The station uses Pidgin as a medium to reach and engage with people from across the country, irrespective of their class, educational background or language, a feature that accounts for its success.Īudience share of radio stations in Nigeria in 4th quarter of 2017 Wazobia, Nigeria’s most popular indigenous radio station, sees millions of listeners tune in every day from Nigeria, surrounding countries and the diaspora. Hitherto, the language had played bit-part roles on television and radio stations in Nigeria which were dominated by the English language and major local languages such as Yoruba, Hausa, and Igbo. Ten years before, Wazobia FM, a radio station owned by Global Communications Limited, began broadcasting in Nigerian Pidgin.

In 2017, the BBC World Service started Pidgin digital platforms for its West and Central African audience. The basic form she referred to is the Nigerian Pidgin, which is gaining more traction in the Nigerian media. But people seem to like how I sound when I express myself in my most basic form.” “It was more difficult to break through despite having a degree in English and Literature. “I jumped into Pidgin when I came to Lagos,” Chapele said. The language is widely spoken in Warri where she was born, and it serves as the first language in some communities in the Niger Delta. Chapele grew up speaking the Nigerian Pidgin.

Speaking pidgin